Product Marketing / Brand Manager (Remote)

Lagos
June 4, 2026
₦300,000 - ₦350,000 / month
Remote
Application deadline closed.

Job Description

The ideal candidate should have experience in product marketing, brand management, content creation, and digital campaigns, particularly within the technology, app, or digital product space.

Location: Lagos (Remote)
Employment Type: Full-time
Salary: ₦300,000 – ₦350,000 Monthly

Key Responsibilities

  • Develop and execute product marketing strategies to support the successful launch and growth of the Pathfinder App.
  • Plan and manage multi-channel marketing campaigns across social media, email marketing, digital advertising, content marketing, and influencer partnerships.
  • Create and maintain consistent brand messaging, visual identity, and marketing materials across all platforms.
  • Produce engaging content for advertisements, email campaigns, social media, blogs, push notifications, onboarding journeys, and promotional materials.
  • Lead the creation of creative assets including graphics, landing pages, videos, pitch decks, brochures, and app promotion kits.
  • Conduct market research, competitor analysis, and user behavior studies to identify opportunities for growth and product improvement.
  • Collaborate with digital marketing teams to optimize campaign performance through testing, analytics, and data-driven decision-making.
  • Monitor key app performance metrics such as user acquisition, activation rates, engagement levels, retention, and conversion funnels.
  • Work closely with product, sales, marketing, and creative teams to ensure consistent messaging and effective campaign execution.
  • Coordinate external creative resources such as designers, videographers, and content creators when required.

Requirements

  • Bachelor’s Degree in Marketing, Business Administration, Communications, or a related field.
  • MBA or relevant professional certifications will be an added advantage.
  • Proven experience as a Product Marketing Manager, Brand Manager, or a similar role within the technology, digital product, or app ecosystem.
  • Strong knowledge of product positioning, go-to-market strategies, and brand management.
  • Experience creating high-converting marketing campaigns and creative assets.
  • Proficiency in Adobe Creative Suite, Canva, Figma, and video editing tools.
  • Strong understanding of performance marketing, digital advertising, and user acquisition strategies.
  • Ability to analyze data, interpret user behavior trends, and make strategic recommendations.
  • Excellent written and verbal communication skills with strong storytelling abilities.
  • Strong project management skills and the ability to manage multiple priorities in a fast-paced environment.
Application Deadline

10th June, 2026

How to Apply

Interested and qualified candidates should send their CV/Resume and Cover Letter using “Product Marketing / Brand Manager” as the subject of the email.

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