Marketing & Publicity Lead (Remote)
Job Description
Aphro Beauty is seeking a results-driven Marketing & Publicity Lead to increase brand visibility, customer acquisition, revenue growth, and customer retention. The successful candidate will develop and execute marketing strategies focused on scaling e-commerce performance, strengthening brand awareness, and driving repeat customer purchases.
Location: Abuja / Lagos (Remote)
Responsibilities
- Develop and implement marketing campaigns that increase brand awareness and customer acquisition.
- Drive e-commerce growth through data-driven marketing strategies and performance optimization.
- Manage digital marketing channels including email marketing, SMS marketing, SEO, SEM, social media advertising, affiliate marketing, and referral programs.
- Monitor and analyze campaign performance using analytics tools and provide actionable insights for improvement.
- Create customer retention strategies that encourage repeat purchases and brand loyalty.
- Collaborate with relevant stakeholders to execute marketing initiatives that support business objectives.
Requirements
- Relevant educational qualification in Marketing, Business, Communications, or a related field.
- Proven experience in digital marketing across email marketing, SMS marketing, SEO, SEM, social media advertising, affiliate marketing, and referral marketing.
- Hands-on experience with platforms and tools such as Google Analytics, Meta Ads Manager, Klaviyo, Omnisend, Shopify Flows, and marketing automation systems.
- Strong understanding of consumer psychology and customer journey optimization.
- Ability to develop and execute strategies that move customers from brand discovery to repeat purchases and advocacy.
- Excellent analytical, communication, and problem-solving skills.
How to Apply
Interested and qualified candidates should send their CV and a brief summary explaining why they are a great fit for the role using “Marketing & Publicity Lead” as the subject of the email.
